"It wasn't sort of nihilistic it wasn't that music isn't worth anything. "People took it as it was meant," Yorke said. The question on everyone else's lips: What would people pay, if anything? In that same interview, Yorke says that In Rainbows brought more money to the band via the Web than the digital releases of all other Radiohead albums combined. How do we work in that world? How do we embrace the world as it is and not as we wish it were?" And so the band very much did not want to bury their collective head in the sand about that. And that, despite all of the industry's efforts to prevent it from doing just that, it continues to. "This is a group of people that had no trouble recognizing that music flows like water around the Internet. "This was a band that recognized realities of the marketplace at a moment when the industry was having a really difficult time doing just that," Garland says. Radiohead's management hired Garland and a British music-industry economist named Will Page to analyze the sales - and illegal downloads - of the album. ![]() "My impression was and is that this was a very pragmatic experiment," says Eric Garland, the founder and CEO of Big Champagne, a company that tracks downloading on the Internet. They might as well be the ones to leak it, and to see if they could make a splash - and make some money - doing so. ![]() Essentially, Radiohead's members said they knew the record would leak.
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